Caru Cymru: Strengthening Communities and the Environment

Project Aim
Love Wales works to strengthen community pride, improve the quality of the local environment, and encourage behaviour change through volunteering and social action projects.

Main Objectives

• Reduce litter and improve the quality of the local environment
• Promote sustainable behaviours such as recycling and reducing plastic use
• Support the creation of community groups and new partnerships that will continue the work beyond the UK Shared Prosperity Fund funding period

Local Highlights (2022–2025)

• Used Ribride boats to transport volunteers to hard-to-reach coastal areas of Anglesey for beach cleans
• Established a Litter Hub at Wrexham Wellbeing Hub to support green prescriptions
• Collaborated in Flintshire with community partners and the County Council to develop a long-term maintenance plan for ‘alleyways’ areas
• Worked with Llanfairfechan Town Council to ensure ongoing community commitment beyond initial events

Regional Achievements

• Created 2,237 volunteering opportunities across four counties
• Recorded 6,673 hours of volunteering through litter-picking and clean-up activities
• Established new Litter Hubs, Litter Champions, and Litter-Free Zones
• Increased engagement with schools, businesses, and community organisations

Impact
The initiative, together with local communities, has delivered environmental and social benefits across North Wales, creating a strong foundation for long-term sustainability and community-led action.